Barclays US and Synchrony Financial: The Giants Behind Store Credit Cards
When it comes to store credit cards, Barclays US and Synchrony Financial have solidified their positions as two of the leading issuers in this niche market. These companies dominate by partnering with some of the biggest retail brands, offering co-branded credit cards that not only drive customer loyalty but also provide valuable perks for everyday shopping.
This article explores how Barclays US and Synchrony Financial have become the giants behind store credit cards and what sets them apart in the competitive credit card industry.
Barclays US: Focusing on Iconic Brands and Travel Partnerships
Barclays, a major financial institution headquartered in the UK, operates a significant presence in the U.S. credit card market. While the bank is widely known for its travel and airline partnerships, it also has a strong foothold in co-branded store credit cards.
Key Features of Barclays Store Credit Cards
1. Strong Retail Partnerships
Barclays partners with high-profile brands to deliver value-rich credit cards that appeal to niche markets. Notable partnerships include:
- Apple Card for Education (offering rewards for students and educators purchasing Apple products).
- NFL Extra Points Card, providing football fans with cashback and discounts on NFL merchandise and tickets.
2. Travel-Centric Co-Branded Cards
Although known for its airline cards (e.g., JetBlue Plus Card and Hawaiian Airlines® Mastercard®), Barclays uses its expertise in travel rewards to enhance co-branded store cards, offering redemption options for flights, hotels, and more.
3. Flexible Rewards Systems
Barclays focuses on offering flexible redemption options, including statement credits, gift cards, and travel bookings. Cardholders often benefit from:
- Sign-up bonuses tied to their favorite brands.
- Ongoing rewards for purchases in-store and beyond.
Barclays’ Unique Approach to Store Credit Cards
Barclays appeals to brand-loyal shoppers and frequent travelers by combining rewards with exclusive perks, such as early access to sales, brand-specific discounts, and loyalty status boosts. Its ability to target niche demographics—like sports fans or tech enthusiasts—sets it apart.
Synchrony Financial: The King of Everyday Store Cards
Synchrony Financial is one of the largest issuers of private-label credit cards in the U.S., powering the credit card programs of countless retailers across industries.
Key Features of Synchrony Store Credit Cards
1. Comprehensive Retail Partnerships
Synchrony specializes in private-label credit cards for well-known brands, ranging from department stores to specialty retailers. Notable partners include:
- Amazon Store Card: Offering 5% cashback for Prime members.
- Lowe’s Advantage Card: Providing special financing options and 5% off everyday purchases at Lowe’s.
- PayPal Credit: Enabling seamless financing for online shoppers.
2. Financing Solutions for Big Purchases
Synchrony’s standout feature is its emphasis on flexible financing. Many of its cards offer:
- Deferred interest plans: Pay no interest if the balance is paid within a set time frame (e.g., six or 12 months).
- Promotional financing: Long-term payment plans for large purchases, often at reduced or 0% APR rates.
These features make Synchrony cards especially appealing for consumers making big-ticket purchases.
3. Digital-First Approach
Synchrony has heavily invested in mobile and digital technology:
- Many of its cards are linked to mobile wallets, allowing seamless payments via Apple Pay or Google Pay.
- Synchrony’s app provides tools to manage rewards, track spending, and make payments effortlessly.
Synchrony’s Unique Approach to Store Credit Cards
Synchrony focuses on everyday value by offering private-label cards that cater to specific retailers’ customers. By emphasizing special financing options and ongoing discounts, Synchrony makes it easy for shoppers to access value without paying upfront.
Barclays vs. Synchrony: A Comparison of Store Credit Card Giants
| Feature | Barclays US | Synchrony Financial |
| Retail Partners | Niche, high-profile brands (e.g., Apple, NFL) | Broad partnerships across industries (e.g., Amazon, Lowe’s) |
| Focus Areas | Travel, sports, and brand loyalty | Everyday shopping and big-ticket financing |
| Reward Redemption | Points for travel, gift cards, and more | Cashback, financing options, and store perks |
| Financing Options | Limited to select cards | Comprehensive deferred and promotional financing |
| Tech Integration | Strong focus on travel tech and mobile tools | Digital-first approach with seamless app features |
Why These Giants Dominate the Store Credit Card Space
1. Expertise in Co-Branding
Both Barclays and Synchrony excel at creating tailored credit card programs that align with their partner brands. Whether it’s Barclays’ focus on niche audiences or Synchrony’s ability to serve mass-market retailers, their expertise ensures long-term partnerships.
2. Value for Customers
These issuers design cards to drive customer loyalty by offering compelling rewards, discounts, and financing options. From earning points on purchases to accessing flexible payment plans, shoppers can easily see the value in using these cards.
3. Strong Digital Platforms
Both companies have invested in digital tools to improve the cardholder experience. Whether it’s mobile apps for rewards tracking or instant card access through virtual wallets, technology plays a central role in their success.
Emerging Trends for Store Credit Cards in 2025
- Eco-Friendly Programs: Issuers like Barclays and Synchrony may explore green initiatives, such as rewards for sustainable purchases or partnerships with eco-conscious brands.
- AI-Driven Personalization: Expect more tailored rewards and offers based on spending patterns, powered by artificial intelligence.
- Buy Now, Pay Later (BNPL): Synchrony is already leading the way with flexible financing, but both issuers are likely to integrate BNPL options into their store card offerings.
- Deeper Integration with E-Commerce: As online shopping continues to grow, store credit cards will increasingly cater to digital-first consumers with enhanced online rewards and exclusive e-commerce perks.
Final Thoughts
Barclays US and Synchrony Financial have mastered the art of delivering co-branded store credit cards that drive loyalty and enhance the shopping experience. While Barclays shines with niche, premium-brand partnerships and travel-centric rewards, Synchrony dominates the everyday retail space by offering broad partnerships and flexible financing.
As consumer behavior evolves in 2025, these giants will continue to innovate, leveraging technology and partnerships to meet the demands of modern shoppers. Whether you’re a frequent traveler, a big-ticket spender, or an everyday shopper, chances are one of these companies has a store credit card designed for you.
